Calling it: I predict commercial success for BORNS (BRNS) b/c of song "American Money" off new Dopamine album

Clearly I cannot figure out how to do the "O with a line thru the middle like I'm a Viking O" deal, as I keep spelling the musician's name 'Borns'..but whatever.  The name of the song is "AMERICAN" money, so he'll just have to live with "American spelling".
Anyway, either the musician-who is a elderly 23 or somesuch, and obviously takes some pains to pursue the somewhat overdone (especially after the recent passing) Bowie 'Ambi-sexual-sometimes-I-get-confused-for-a-lady' look or his management/PR have decided to market his music as "psychadelic" similar to MGMT.

Borns, looking appropo & androgenous (personally, 

I think tying yr shirt above yr belly is trying a bit hard)

Don't worry if this idea turns you off though.  Like many pop acts ("punk" ones like Paramore or "american folk" ones like certain 100% European bands, etc), its really only image-deep.  The 'psychadelia' is pretty much limited to bringing a few echo/delay effects on vocals that would normally be in the background, to the fore so that they are audible...and to (as usual and as in other acts referenced above) the hairdo and costuming of musicians.  In Borns, for the most part, you basically have a young, androgenously attractive & slim, man singing pop songs about love, breaking up, and love.  There is HEAVY use of pitch correction, vocal doubling/backing, and keybed pads matching melody underneath chorus vocals.  There are catchy, foreground, 70-100bpm, simple drum beats/loops and tried-and-true intro/chorus/verse/chorus/break/verse/chorus pop song structure.  There are few, if any, bad words, and NO challenging subject matter.  There is trendy designer clothing, fashionable 'NOW' style in everything from the fonts used to the video directors employed.  Pretty much par for the 'pop' course right?
Well...here's the thing:  There are 3 or so songs that not only partially diverge from that formula, but that are actually GREAT.
Still undeniably Pop, but I'd feel comfortable saying that they are Pop-electronic..w/a touch of psychadelic.  The problem with the psychadelic is that it is VERY hard to be truly psychadelic AND have discernable lyrics that people can sing along to.  As a result, the two genres essentially oppose each other and have a VERY hard time coexisting.  Hence acts like MGMT tend to either have some pop success and continue in the mainsteam direction or veer off in the psychadelic direction.  Seldom do they have more than an album's worth of material that successfully straddles the two.

In this case, I would argue that, truly, Borns doesn't do any of those things.    He has about 8 pop album filler/potential volkswagon commercial type tunes, and then he's written or recorded 3 other tunes which are extremely good and are each some alternate subgenre of commerical music.  For instance, "American Money", the clear monster success on Dopamine, is a Art-Electronic-Pop song very much along the lines of many predecessors like The Eels most notably. Then there is the catchy, sped-up R&B beat-focused pop of "Holy Ghost" that has its most clear contemporary in Grimes work on Art Angels.  The last of the three songs I am referring to is "10,000 Emerald Pools".  Im not going to go into it because my fingers are getting tired from typing and I think ive made my point.

What I think is really the best thing about acts like Borns becoming popular and getting listened to by many, many, young kids is that in the long run Pop garbage like 'Electric Love' lead them to better things like 'Holy Ghost' which leads them to art that has had less penetration into the popular genre and hence less exposure to the average teen demographic.  I can even imagine a world in which some disaffected teen listens to Borns and ends up surfing links, message boards, and youtube, to end up at Skinny Puppy! (No, Really! I checked out a Borns vid on youtube and one of the links of like vids was for a Skinny Puppy vid off their last full album!)

So, go ahead, check out Borns.  The above-mentioned songs are good and catchy, and you can use my reasoning to feel good about it!  Hell, even if you steal it off the net or whatever, you can use his youth and the fact that he is the wealthy son of a wealthy northwestern european diplomat ,to justify that as well.  Cuz its not like he needs the money, right?

Just remember when you hear it later that day at the 7-11 or someone walking by your car comments on it..that I called it first!

Im kidding of course.